A full-coverage, 16-hour wear concealer featuring a large doe foot applicator to conceal, correct, contour and highlight for flawless skin. The highly pigmented formula is lightweight, dries matte and won't settle into fine lines or creases. Ideal for all skin types. 

The E.L.F. 16HR Camo Concealer is a full-coverage, highly pigmented concealer that provides a matte, crease-proof finish for up to 16 hours. Designed to hide blemishes, dark circles, and imperfections, this lightweight formula blends effortlessly for a smooth, flawless look. It is vegan, cruelty-free,...

The E.L.F. 16HR Camo Concealer is a full-coverage, highly pigmented concealer that provides a matte, crease-proof finish for up to 16 hours. Designed to hide blemishes, dark circles, and imperfections, this lightweight formula blends effortlessly for a smooth, flawless look. It is vegan, cruelty-free,...

Small in size, big in impact. These mini eyeshadow palettes feature a collection of four matte and shimmer shades to suit your eyes from day to night and suit every mood. The highly pigmented powder eyeshadows deliver rich, blendable color that stays put and...

Expertly blends multiple eyeshadows while softening dramatic edges and fine lines. Also use it to set powder or liquid concealer!

Enter: the best brow gel for achieving fluffy "soap brows" with conditioning benefits. This brow gel instantly lifts, sculpts, and grooms every last brow hair into place with a sheer, natural finish that looks good on all skin tones and brow colors. Apply with...

Build and blend a dewy flush with e.l.f. Cosmetics Camo Liquid Blush. The pigment-packed formula gives cheeks a long-lasting, flattering flush. e.l.f.'s lightweight liquid blush formula blends easily for a smooth finish. The rounded, grooved applicator applies the perfect amount of blush every time....

Build and blend a dewy flush with e.l.f. Cosmetics Camo Liquid Blush. The pigment-packed formula gives cheeks a long-lasting, flattering flush. e.l.f.'s lightweight liquid blush formula blends easily for a smooth finish. The rounded, grooved applicator applies the perfect amount of blush every time....

Build and blend a dewy flush with e.l.f. Cosmetics Camo Liquid Blush. The pigment-packed formula gives cheeks a long-lasting, flattering flush. e.l.f.'s lightweight liquid blush formula blends easily for a smooth finish. The rounded, grooved applicator applies the perfect amount of blush every time....

Bold Volume & Lifting Lashes: Face the world with big mood energy, dramatic lashes, and all the confidence in one swipe. Big Mood Mega Volume & Lifting Mascara gives you the look of false lashes without smudging or flaking. Say goodbye to clumping: This mascara...

This blush enhances your natural, healthy glow and can be used to complement any makeup look. It's formulated to create lasting color that highlights your features and evens out your skin tone. It highlights your features and improves your skin tone. It's formulated to create...

This smudge-proof eyeliner is rich in color, creating a long-lasting, defined look. The fine-tipped brush provides easy, precise application for natural or dramatic eye effects.

This soft, synthetic brush allows you to apply product with a light touch for a soft, sheer, and natural effect. The slight point at the tip fits perfectly into the contours of the face for more precise application. Use the flat side for full-coverage...

Save with Elf. This cosmetics value set includes two easy-glide expert liquid eyeliners! This smudge-proof eyeliner features an ultra-fine brush tip to precisely apply the perfect amount of rich color to your lash line—without tugging or skipping. From natural definition to dramatic eye effects,...

This convenient, dual-sided brush features a dense, angled brush on one end to precisely fill and define brows, while the wand side combs and shapes hairs into place. Ideal for use with powder, cream, and gel formulas for a polished look.

What it is: A full-size, multi-purpose liquid glow booster packed with skin-loving ingredients to give your skin the effect of a soft-focus social filter IRL. Why you'll love it: A skincare-makeup hybrid for glowing, dewy skin. Skin looks healthy and more radiant. Can be...

What it is: A full-size, multi-purpose liquid glow booster packed with skin-loving ingredients to give your skin the effect of a soft-focus social filter IRL. Why you'll love it: A skincare-makeup hybrid for glowing, dewy skin. Skin looks healthy and more radiant. Can be...

What it is: A full-size, multi-purpose liquid glow booster packed with skin-loving ingredients to give your skin the effect of a soft-focus social filter IRL. Why you'll love it: A skincare-makeup hybrid for glowing, dewy skin. Skin looks healthy and more radiant. Can be...

A multi-tasking liquid glow booster with skin-friendly ingredients that give your skin a smooth, even, luminous effect. Why you'll love it?

A multi-purpose complexion booster that gives your skin a soft-focus, radiant glow. The Halo Glow Liquid Filter by e.l.f. is infused with hyaluronic acid and squalane to hydrate and moisturize, plus finely-milled powders to blur lines and pores for a luminous finish. It can...

Achieve a magical glow with e.l.f. Cosmetics' Hello Glow Liquid Filter—the only filter you need. This innovative complexion-booster, the perfect makeup-based treatment, is enriched with squalane and hyaluronic acid, which improve skin's overall appearance while imparting a soft, seamless glow. Wear it alone, under...

Camouflage those pesky spots and under-eye circles with e.l.f. Hydrating Camouflage Concealer. A long-wearing, full-coverage, hydrating concealer with a large doe foot applicator to conceal, correct, define, and highlight for a flawless complexion. The highly pigmented formula is lightweight with a satin finish that...

A melt-in 2-in-1 lip balm that combines an outer shell with a hint of color and a heart-shaped interior filled with nourishing ingredients. It contains vitamin E to give lips the care they need. Its moisturizing essence will make your heart beat!