A full-coverage, 16-hour wear concealer featuring a large doe foot applicator to conceal, correct, contour and highlight for flawless skin. The highly pigmented formula is lightweight, dries matte and won't settle into fine lines or creases. Ideal for all skin types. 

The E.L.F. 16HR Camo Concealer is a full-coverage, highly pigmented concealer that provides a matte, crease-proof finish for up to 16 hours. Designed to hide blemishes, dark circles, and imperfections, this lightweight formula blends effortlessly for a smooth, flawless look. It is vegan, cruelty-free,...

The E.L.F. 16HR Camo Concealer is a full-coverage, highly pigmented concealer that provides a matte, crease-proof finish for up to 16 hours. Designed to hide blemishes, dark circles, and imperfections, this lightweight formula blends effortlessly for a smooth, flawless look. It is vegan, cruelty-free,...

Expertly blends multiple eyeshadows while softening dramatic edges and fine lines. Also use it to set powder or liquid concealer!

Enter: the best brow gel for achieving fluffy "soap brows" with conditioning benefits. This brow gel instantly lifts, sculpts, and grooms every last brow hair into place with a sheer, natural finish that looks good on all skin tones and brow colors. Apply with...

Build and blend a dewy flush with e.l.f. Cosmetics Camo Liquid Blush. The pigment-packed formula gives cheeks a long-lasting, flattering flush. e.l.f.'s lightweight liquid blush formula blends easily for a smooth finish. The rounded, grooved applicator applies the perfect amount of blush every time....

Build and blend a dewy flush with e.l.f. Cosmetics Camo Liquid Blush. The pigment-packed formula gives cheeks a long-lasting, flattering flush. e.l.f.'s lightweight liquid blush formula blends easily for a smooth finish. The rounded, grooved applicator applies the perfect amount of blush every time....

Build and blend a dewy flush with e.l.f. Cosmetics Camo Liquid Blush. The pigment-packed formula gives cheeks a long-lasting, flattering flush. e.l.f.'s lightweight liquid blush formula blends easily for a smooth finish. The rounded, grooved applicator applies the perfect amount of blush every time....

This convenient, dual-sided brush features a dense, angled brush on one end to precisely fill and define brows, while the wand side combs and shapes hairs into place. Ideal for use with powder, cream, and gel formulas for a polished look.

What it is: A full-size, multi-purpose liquid glow booster packed with skin-loving ingredients to give your skin the effect of a soft-focus social filter IRL. Why you'll love it: A skincare-makeup hybrid for glowing, dewy skin. Skin looks healthy and more radiant. Can be...

What it is: A full-size, multi-purpose liquid glow booster packed with skin-loving ingredients to give your skin the effect of a soft-focus social filter IRL. Why you'll love it: A skincare-makeup hybrid for glowing, dewy skin. Skin looks healthy and more radiant. Can be...

What it is: A full-size, multi-purpose liquid glow booster packed with skin-loving ingredients to give your skin the effect of a soft-focus social filter IRL. Why you'll love it: A skincare-makeup hybrid for glowing, dewy skin. Skin looks healthy and more radiant. Can be...

A multi-tasking liquid glow booster with skin-friendly ingredients that give your skin a smooth, even, luminous effect. Why you'll love it?

A multi-purpose complexion booster that gives your skin a soft-focus, radiant glow. The Halo Glow Liquid Filter by e.l.f. is infused with hyaluronic acid and squalane to hydrate and moisturize, plus finely-milled powders to blur lines and pores for a luminous finish. It can...

Achieve a magical glow with e.l.f. Cosmetics' Hello Glow Liquid Filter—the only filter you need. This innovative complexion-booster, the perfect makeup-based treatment, is enriched with squalane and hyaluronic acid, which improve skin's overall appearance while imparting a soft, seamless glow. Wear it alone, under...

What it is: A full-size, multi-purpose liquid glow booster packed with skin-loving ingredients to give your skin the effect of a soft-focus social filter IRL. Why you'll love it: A skincare-makeup hybrid for glowing, dewy skin. Skin looks healthy and more radiant. Can be...

Camouflage those pesky spots and under-eye circles with e.l.f. Hydrating Camouflage Concealer. A long-wearing, full-coverage, hydrating concealer with a large doe foot applicator to conceal, correct, define, and highlight for a flawless complexion. The highly pigmented formula is lightweight with a satin finish that...

The perfect makeup starts with the perfect primer. Our mineral-infused primer combats oil and dryness and is ideal for all skin types. It's great for hydrating your skin, minimizing pores and fine lines, and combating excess oil and dryness prior to applying cosmetics. e.l.f....

This waterproof, retractable eyeliner meets all your pencil liner requirements. Creamy, ultra-pigmented, and super-long-lasting? You'll do it! Use this retractable eyeliner along your lash line, waterline, or all over your eyelid for intense eyes that last all day.

This waterproof, retractable eyeliner meets all your pencil liner requirements. Creamy, ultra-pigmented, and super-long-lasting? You'll do it! Use this retractable eyeliner along your lash line, waterline, or all over your eyelid for intense eyes that last all day.

Achieve your best "O" face expression with a bold and silky color in just one swipe. e.l.f. Cosmetics' satin lipstick is a creamy, long-lasting lipstick enriched with squalane and moisturizing jojoba oil to provide an incredibly comfortable and nearly weightless feel. Indulge your lips...

Achieve your best "O" face expression with a bold and silky color in just one swipe. e.l.f. Cosmetics' satin lipstick is a creamy, long-lasting lipstick enriched with squalane and moisturizing jojoba oil to provide an incredibly comfortable and nearly weightless feel. Indulge your lips...

Your skin's future looks bright—your favorite AF Power Grip Primer is now enriched with skin-loving niacinamide to help even out skin tone and brighten while holding your makeup in place. This gel-based formula preps and prepares your skin for makeup application while smoothing and...